THE PRINT · ME369

Pura Vida:colour asa wayof life

Sunny yellows, tropical greens and hand-drawn motifs – Pura Vida is pure joy in print. It is the wardrobe for long summers, spontaneous trips and saying yes to everything.

Words Me369 Brand

SHOP THE PRINT

The story

Inside Pura Vida

Pura Vida is sunshine on the skin – yellow, green and hand-drawn motifs on shapes made for long, slow summers.

The print

Pura Vida means pure life – and this print is exactly that. Sunny yellows, tropical greens and hand-drawn motifs bring the feeling of long summers, spontaneous trips and saying yes to everything.

The fabric

Cut in fluid viscose, it touches the skin softly and lightly – cool for a moment, then warming to you. It breathes with you, falls without clinging and moves half a beat after your body, so every step leaves a gentle ripple. You feel held, never restricted.

The shape

The shapes are made around a woman's body, not against it. Soft volume, relaxed lines and easy waists give the shoulders room to drop, the breath room to deepen and the body room to move. Feminine and effortless – clothes you can live, travel and celebrate in.

The colour notes

Straw bags and woven sandals complete the look.
White calms the bright colours.
Pura Vida pieces mix with each other.
Pack light – the colours do the work.

Words by Me369 Brand

The edit

Pure life, pure colour

Bright and optimistic, Pura Vida mixes playful illustrations with relaxed shapes: easy shirts, wide trousers and dresses that move with you. Wear it to the market, the beach or the city.